Marketing My Coaching Biz... What Do I Need To Know?
So you want to start a coaching business or maybe you already have one but you're looking to learn more about marketing so you can get some more clients. I get it, as a marketing and copywriting expert I understand the value of a good marketing plan and converting copy.
Unfortunately no matter how amazing our product or services are they aren't going to sell themselves. They can be the most incredible and life changing thing. But without good marketing they will never help the people they are meant for. Just like you could see the worst coaching program ever or the silliest product but they are selling like hot cakes because they have some great marketing.
But that's okay! That's where I come in with some awesome advice to help you with your marketing and help you get on the road to coaching success! So here are a few key factors you need to know when marketing you're coaching biz!
Pick a strategy and stick to it!
There are tons of marketing strategies out there to implement, the biggest thing is to find something that works for you and to stick to it. Try not to get distracted or discouraged if it doesn't make waves right away. Organic marketing takes time to build momentum. So pick a strategy and make sure you really invest a few months into it before you start thinking about changing it up!
I know there's a lot of content out there that we can consume for free but the problem with trying to consume all the content and learn all the thing is it causes one of two problems. Either you get distracted by the next new thing and never give the previous thing time to work, which doesn't allow you to truly gain any traction. Or you become so overwhelmed by all the content thrown at you that you become paralyzed by the enormous amount of information stopping you from taking any action at all. Both options are never good for your business. So remember to stay focused and stay on the path you have chosen! (This is where a coach of your own can be super handy for keeping you focused)
Stick to your branding!
Make sure you take some time to figure out your branding. Things as simple as, what are my fonts? What are my brand colors? What's my logo? Can all be super helpful for having consistent branding across all the places you'll be promoting your coaching program.
Know your ideal client!
I am sure you have heard this ideal client work time and time again. But it literally plays into all the factors of your marketing. From messaging to your brand colors to helping you set up your FB ads. This ideal client work is essential to knowing who you are trying to reach and how to reach them! So stop putting it off if you haven't done it yet. It's time to get in there and start doing this essential work!
Whats the promise/transformation?
As we build out our coaching program it is so important to know your promise is to your clients. What's the transformation that you are going to provide for them thats going to make them want to sign up for you. It might be monetary, that coaching with you will help them earn X amount of dollars. Or it can be something less tangible like, if you coach with us you will be able to make empowered decisions and stand up for yourself! Two different promises but both will resonate with different people depending on the type of transformation they are looking for in their life. But the important thing to remember is you need to know what your promise/transformation is and you have to include it in your marketing if you want it to be compelling!
Now obviously there is so much more that goes into marketing and if you want to learn more about what you need to market a successful coaching business than reach out to us today and let us show you how we can transform your marketing game today!