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Organic Marketing Vs. Paid Advertising - Which is better?




Isn’t that the question? Digital marketing’s BIG debate? It’s like sibling rivalry, the burning question every digital entrepreneur wants to know... Kind of like Bugs and Daffy battling it out 😂


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“Ads are too much money.”

“Organic marketing takes so long.”


So which is it?

Who is right, who’s wrong?


Which is better?!


NEITHER.


It may not be the answer you want to hear but let me explain why both types of marketing will help you achieve your business goals with impact and efficiency.

Let’s explore each one first.




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ORGANIC MARKETING 101:


Organic marketing tactics are natural, authentic, and value-based. Businesses can reap the benefits of these tactics over longer periods of time, which helps them build a brand that customers want to visit (Think of it as nurturing your audience to know, like, and trust you).


While organic marketing requires less “pushing” than paid marketing, when done right you can still generate a steady stream of loyal traffic, start to increase curiosity, and generate sales.


To start with organic advertising, you’ll need to know where your target audience is most likely to hang out, then create the appropriate content, including images, GIFS, blogs, videos, etc.


With organic marketing, it typically focuses on things like:

  • Educating customers

  • Building your brand

  • Connecting with your audience on a more personal level


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PAID MARKETING 101:


Paid marketing can be an opportunity to target, reach, engage, and convert your target audiences quickly and directly. It is not about waiting for people to find your content in organic search or on social media.


Paid marketing is an opportunity to push content in the form of ads (on Facebook, Instagram, Google, etc) directly to your target audience in a way that's much more sales-forward and focused on driving conversions.


Your budget will dictate how far you can go with paid advertising. It will require some basic skills in reading analytics for monitoring the performance of each ad.

With paid marketing, your tactics are designed to drive actions like:

  • Hitting specific sales goals

  • Optimizing ads

  • Testing campaigns to identify what works to drive campaign goals

As you can see, between the two, it’s like trying to compare apples to oranges.


However, when these two forces are joined together, and once you understand their differences in order to leverage their strengths to the fullest…


That’s where the magic happens.



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Both can be used to drive engagement, acquisition, and conversion – just in their own unique ways.


Here are two examples:


If you require instant results and have the budget, you may be better off starting the organic strategy with a paid campaign side-by-side, until the organic strategy achieves results and therefore less need for paid advertising.


On the other hand, if you've been using every free marketing platform available and still not seeing quality results, it may be time to invest in paid advertising. Online paid advertising will generate traffic to your website, increase leads, and hopefully result in making sales.


It all comes down to your intention, goals, and budget.


If you’re still unsure which is the best route for you, schedule a call with my team today and we can chat on what’s the best form of marketing for you and your business.




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