So, you decided that you’re going to write the copy for your business website. Why not? You're used to wearing all the hats in your business. It seemed like a good idea, but now it’s midnight, you’ve spent all day trying to write, and you are still stuck on the same line! Now, you and I both know that’s not very productive for your business!
The most common block when writing your copy is actually the most obvious and yet least apparent. It’s you. You get into your head, overthink your messaging, everything chasing itself around and around in your head, making it impossible to make a decision. This can set you up for failure. But I’ve got some tips to get you moving in the right direction.
Get Out Of Your Head
Sometimes the biggest issue is that you are just so close to the project. You are so invested in your brand and your business that you can’t get out of your own way. You get stuck in your head worrying about every little decision and trying to make everything perfect that you wind up either writing nothing. Or you are writing something that just doesn’t connect.
Get Another Set Of Eyes
Getting another pair of eyes to look at your writing can be a great way to clarify. Sometimes when we get in our own way, having a fresh perspective can help. Ask your friends, family, fellow entrepreneurs, especially if they are your ideal audience. Those Ideal people can give you a lot of perspective as to if it’s going to resonate with the people you are trying to reach.
Know Your Brands Voice
Knowing your brand’s voice inside and out can be another way to help get you clarity and direction. When you know the tone, style, and messaging for your brand, who it sounds like, why you’ve made all these choices. Then you have a deeper understanding of 1) why it is so important and 2) how to utilize it when writing. When you know it inside and out, you find that the writing and insight can just flow because you know it so well.
Know Your Customer
Knowing how your audience speaks, what they care about, and how they respond to certain things all play a big part. It’s kind of like when you’ve been friends with someone for a while, and you know how they react to certain things. That’s how you want to know your audience Because when you are writing copy, you're not writing about what you think your reader will connect with. You have to KNOW what it and make sure it resonates. That’s why knowing your reader (target audience) well, figure out the words they use, how they communicate, and how they will respond is integral.
Instead of you playing the guessing game, get to know your ideal client! This is where all that fun, ideal client work that everyone hates comes into play. It may seem tedious and silly, but it is precisely what you need to connect with your reader.
Copywriting, just like anything in your business, is no walk in the park. Creating good copy takes time, experience, and training to develop your skills to be truly effective in converting your audience.
I hope you will take some of the tips I have given you here and utilize them if you decide to write your own copy. But just know my team of cheeky ninjas and I are here to jump into action and support you in any way we can. Writing copy for yourself can be difficult and time-consuming, so if you find yourself spending too much time writing your own, don’t be afraid to reach out. My team and I are ready and waiting to spring into action, kicking your business problems in the 🍑.
Some things just aren’t worth the gray hairs and frown lines and if your copy or marketing isn’t one of those things you want to waste your grays on, then let’s set up a chat today and see how my team and I can help you!